Wednesday, March 04, 2009

Abbott supporting corporate breastfeeding: good or bad news?

A recent corporate program to support breastfeeding in the workplace is backed by Abbott/Ross. Is this a good or a bad thing?

Our friend Melissa Bartick, MD speaks out on this quite eloquently
http://www.huffingtonpost.com/melissa-bartick/ipeaceful-revolutioni-let_b_171570.html

Whenever a formula company makes statements in support of breastfeeding, but still includes its logo on every page, this is not good will - this is advertising for formula.

In addition, coming on the heels of a rather fine "Business Case for Breastfeeding", this effort can well breed confusion as to which is which. The Federal Business Case is well done, with no formula advertising, but the Abbott piece will be widely distributed, perhaps more widely than the excellent Federal materials.

Clever marketing strikes again, undercutting breastfeeding.

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