Thursday, April 30, 2009

LA Times: PBM is stepping up to the plate against Mead Johnson's ongoing false and misleading advertising

Lawsuit filed over Enfamil infant formula ads
01:48 PM PT, Apr 29 2009

Infant formula company PBM Products is suing a competitor, trying to stop what the company calls a "false and misleading" ad campaign.

PBM filed suit in U.S. District Court in Virginia against Mead Johnson Nutrition Co. and Mead Johnson & Co., a division of Bristol-Myers Squibb Co. Mead Johnson makes the Enfamil LIPIL Infant Formula product.

The suit accuses Mead Johnson of using false implications to undermine confidence in the store-brand formulas that PBM supplies to Wal-Mart, Target and other retailers.

"Mead Johnson stands behind our products, our science, and our marketing," said spokesman Pete Paradossi. "We do not comment on issues in litigation."

PBM alleges that Mead Johnson's national ads tout the Enfamil product as being the only one that contains two specific nutrients, DHA and ARA, that promote brain and eye development in infants. According to the suit, some of the ads suggest that store-brand products will result in fuzzy vision and slower brain development.

But according to PBM, the the store-brand formulas are nutritionally comparable, if not identical, to Enfamil. Court documents filed by the company are available here and here.

-- Tiffany Hsu

Tuesday, April 21, 2009

Two new quotables: The Case for Breastfeeding Reality and more on moms..

Dear Friends:

I was honored to be approached for some input by Jennifer Block who is an excellent writer. "Jennifer Block is the author of Pushed: The Painful Truth About Childbirth and Modern Maternity Care (Da Capo 2007), and the blog Her articles and op-eds have appeared in the Village Voice, ELLE, The Nation, Mothering, the L.A. Times, and the Guardian. She's based in Brooklyn, NY." She did a piece on Babble, the blog for contemporary moms.

Please see what I call her Case for Reality at:

I think SHE should be the editor of the Atlantic Monthly.

Another nice finding was this piece on women's health impact of breastfeeding.