Friday, May 15, 2009

Who is this masked man?

"Baby Food Co. Seeks To Bar Nestle's Use Of 'Gentle'...Law360, New York (May 13, 2009) -- Infant formula maker PBM Products LLC has asked a federal court to bar Nestle SA and its Gerber Products Co. unit from using the trademarks "gentle" or "gentle plus" to sell baby formula while PBM pursues its case accusing the Swiss company of infringing the three-year-old mark."

Those of us who grew up in the era of Superman and Zorro know that an ostensibly meek and mild character can put on a mask and become a major force for good.

Who is this PBM who is taking on the giants?

From their website I learned that they live in the land of Ben and Jerry's, otherwise known as Vermont, and state: PBM Nutritionals is the only infant formula facility in the US that adheres to both FDA guidelines and a stringent set of quality-assurance regulations set by the International Organization for Standardization.

So I thought I would give them a call and discuss the Code...and I found a very friendly group!
I will keep you posted...

1 comment:

jshields said...

PBM Products and PBM Nutritionals appreciate your comments in this blog posting and the purpose of the Carolina Breastfeeding Institute.

We believe that mother’s milk is the best source of nutrition for babies. Moms should try breastfeeding because it is considered best for babies by our company and leading experts. In fact, the American Academy of Pediatrics recognizes it as the gold standard in infant nutrition.

If parents choose to supplement mother’s milk with baby formula, we believe they should not have to overpay for formula. That’s why we make store-brand formulas for retailers such as Walmart, Sam’s Club, Target, Kroger, CVS, and Walgreens.

Although all infant formulas sold in the United States must adhere to the same stringent FDA guidelines, they are not priced the same, as many leading store-brand formulas cost up to 50% less than national brands. In fact, parents can save up to $600 a year by choosing a retailer’s store brand infant formula.

The reason why our store-brand infant formulas are less expensive is because we do not give out free formula to hospitals. We believe only mothers and health-care professionals should make infant-feeding decisions, which is why we do not want to influence that decision-making process at the time of birth.

Again, we appreciate your comments and welcome you to visit our Web sites for more information: www.pbmproducts.com and www.pbmnutritionals.com.

Thank you.

Best regards,

Joe Shields,
Director of Public Relations
PBM Companies