Thursday, July 29, 2010

World Breastfeeding Week: Global/Local Celebration August 1 RIght Here in Carrboro!!

Press release
FOR IMMEDIATE RELEASE
Contact:
Emily Taylor, MPH, CD(DONA), LCCE
919-630-4460
emilytaylor@unc.edu

World Breastfeeding Week: Global/Local Celebration August 1

Local Organizations Join Forces to Celebrate a Breastfeeding-Friendly Community

On Sunday, August 1, 2010, on the first day of the annual World Breastfeeding Week, the Carolina Global Breastfeeding Institute and the Birth and Breastfeeding Congress will host a FREE community event to celebrate our breastfeeding-friendly community and its contributions to families, the community, the state and the world. Weaver Street Market located at 101 East Weaver Street in Carrboro from 11 am – 1 pm, during Jazz Brunch. (In case of rain: 12-2P, Carrboro Yoga Company)

Dr Miriam Labbok, Professor, and Director of the Carolina Global Breastfeeding Institute in the Department of Maternal and Child Health, Gillings School of Global Public Health, UNC-Chapel Hill, noted, “This year’s global theme, “Breastfeeding! Just Ten Steps: The Baby Friendly Way” commemorates the 20th anniversary of the Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding, signed by 30 countries, including the USA.” She added, “We are happy to honor those in our community and beyond who are contributing to this global effort.” Labbok also noted that CGBI developed materials that are being used worldwide this year, many of which are available at http://worldbreastfeedingweek.org.

Birth and Breastfeeding Congress members will host information tables for parents and activities for children of all ages. Exhibitors include: Carolina Global Breastfeeding Institute, Hillsborough Yoga, La Leche League of Orange County, North Carolina Breastfeeding Coalition, Triangle MotherCare, UNC Birth Partners, UNC Family Medicine, and others, as well as celebrity attendees.

Participants are invited to join in a Silent Auction with incredible items including yoga packages, postpartum doula services, mother-baby care items and more!

North Carolina Breastfeeding Coalition will present The 2010 Breastfeeding-friendly Business & Worksite Award(s) to 17 local businesses and 14 local employers. In addition, the Carolina Global Breastfeeding Institute will present an award to the Women’s Birth and Wellness Center of Chapel Hill on its achievement of the Ten Steps to Successful Breastfeeding.

This event is one of thousands of World Breastfeeding Week events occurring around the globe, as organized by the World Alliance for Breastfeeding Action. For more information, see: www.worldbreastfeedingweek.org.

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A list of the ten steps is available online http://www.unicef.org/newsline/tenstps.htm.

Established in 2006, the Carolina Global Breastfeeding Institute aims to further statewide, national and global health through increased understanding and support for optimal infant and young child feeding. Labbok is its founding director.

For more information about the program or the event, contact Emily Taylor at 919-630-4460
or email emilytaylor@unc.edu
Carolina Global Breastfeeding Institute: "Nurturing Our Future"
Normalizing optimal infant and young child feeding and related reproductive health to achieve maternal and child health, and promoting attention to the mother/child dyad, by:
• Educating future leaders
• Carrying out applied research and technical assistance
• Developing and implementing breastfeeding-friendly health care approaches
• Facilitating change
Emily Taylor, CGBI director of projects, says that CGBI is involved in a number of projects related to WHO’s Ten Steps. With funding from The Duke Endowment and Kate B. Reynolds Charitable Trust, CGBI is working to implement and study the program in North Carolina. The Institute also collaborates with the Perinatal Quality Cooperative of North Carolina http://www.pqcnc.org/?q=node/9 and the N.C. Division of Public Health to institute steps that would allow for exclusive breastfeeding in hospitals and allow hospitals to measure the success of such programs. The John Rex Endowment has sponsored CGBI to work with breastfeeding in child care in Wake County, an activity that included the development of 10 complementary steps for childcare that have been included in national dissemination. To further complement these activities, CGBI has also been actively involved in creating and supporting the State Division of Public Health “North Carolina Maternity Center Breastfeeding-Friendly Designation.” NC DPH and the NC Hospital Association will co-host webinars for hospitals interested in learning more during WBW.

Labbok, who led the effort to launch the Ten Steps program in the United States in 1991 went on to oversee the updating and revision of this initiative while at UNICEF. She also serves on the steering committee of the World Alliance for Breastfeeding Action, the international group that has sponsored the annual World Breastfeeding Week since its inception in 1997. A member of several national expert working groups on breastfeeding policy and practice, CGBI also has spearheaded guidelines about breastfeeding that will be included in a national handbook for child care centers.

Learn more about the Carolina Global Breastfeeding Institute on their Web pages. http://www.sph.unc.edu/breastfeeding/

UNC Gillings School of Global Public Health contact: Ramona DuBose, director of communications, http://www.sph.unc.edu/school/communications_371_6012.html (919) 966-7467 or ramona_dubose@unc.edu.

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