Thursday, August 01, 2013

Happy 21st World Breastfeeding Week!!

This annual celebration keeps this vital issue for mothers and babies alive! While some may say that we have too many "days of..." and "weeks of..." and even "years of...." I have been impressed with the impact of World Breastfeeding Week (WBW) over the years since the original Innocenti Meeting and Declaration of Aug1, 1990, gave birth to the idea.

The Innocenti Declaration called for 4 operational targets: interdisciplinary national breastfeeding policy, the Ten Steps for Successful Breastfeeding in the Maternity Setting, Implementation of the International Code of Marketing of Breast-milk Substitutes (and subsequent WHA resolutions) and Maternity protection, including paid leave and paid breastfeeding breaks for feeding co-located children.

This four pillars stand on a base of community involvement, awareness and action. This is what WBW is all about - sustaining that base.  Last year, the 20th WBW was dedicated to the Ten Steps, and this year it is Breastfeeding Support: Close to Mothers, underscoring the need for peer support for every woman, whether she is working, at home, or even the doctor delivering the services!

Let's pick ourselves up this week and re-pledge our efforts to ensure that, within our lifetimes, we see a day that every mother is fully supported and enabled to succeed in optimally breastfeeding her children, through support for the four pillar, and by continually energizing the community.

GO DO SOMETHING TO SUPPORT AND ENABLE EVERY WOMAN TO BE ALL SHE CAN BE, SO THAT SHE CAN BE THE PROVIDER OF THE BREASTFEEDING THAT ENABLES HER CHILDREN GET THE BEST START ON LIFE !!

Warmest wishes to all,
DocLabbok

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